|Medication | Advice | Articles | Home | Links|
Article taken from Pharmaceuticals on 28th April 2003
Viagra's Competition Heats Up
Two studies were presented on Levitra. One showed that patients were three times more satisfied with the hardness of their erections when they used Levitra, as compared to a sugar pill. That satisfaction rate held up for the two higher doses of the drug. Another study, presented Friday, showed that the drug can start working in as little as 15 minutes for some patients, as compared to 30 minutes to an hour for Viagra.
"There's definitely increased sexual satisfaction on the part of the male and extra firmness," says Dr. Myron Murdock, medical director of the Web site hisandherhealth.com and who has been involved in trials of Levitra in the past.
That plays into Bayer and Glaxo's expected advertising message on Levitra, which they say is faster-acting and, well, hotter than the competition. Levitra's branding includes an orange flame. The companies even went so far as to send scented candles to health care journalists along with their embargoed press releases. Levitra may also work in harder-to-treat cases, such as men with diabetes, and it may work well after eating.